WHO WE ARE + WHY WE REBRANDED

Obakki has come a long way since it was founded in 2005. As we’ve grown, our focus has evolved from an ethically designed ready-to-wear fashion label to a brand dedicated to slow design and sustainable consumption. 

At the core of this shift is an exploration of what it means to live a more connected, intentional life. Intentional living is about slowing down enough to be mindful of the choices we’re making, and understanding the impact that they have on the environment and community around us.

We’re passionate about understanding and respecting the process behind your purchase, ensuring that it reflects our beliefs and values. Each Obakki piece is made consciously and responsibly, designed and handcrafted to counteract today’s throwaway culture and stand the test of time. 

By connecting with world-class creators around the globe, we seek out products imbued with the rich history, skill and technique of the hands that created them-ensuring that this artistry lives on while being celebrated.  And, as always, every item purchased makes a tangible social impact—either in our partner communities or through our philanthropic counterpart, the Obakki Foundation.

We’ve always been inspired by the makers—people who use their hands and hearts to craft beautiful, unique products that are always anchored in purpose, heritage and authenticity. We believe that, by sharing the stories of our global artisan partners, we can amplify diverse voices that offer unique perspectives, and we think that’s important. 

Obakki’s rebranding also reflects our dedication to offering sustainable solutions for modern living. We’re constantly striving to identify ways we can positively impact the world through every aspect of our business. 

The new Obakki caters to conscious consumers who want more from the brands they choose to support. As a company that focuses on radical transparency, Obakki ensures that the highest levels of dignity, respect and social responsibility are upheld in creating and sharing these special products that connect consumers to a real story. 

To those of you who’ve been with us since the beginning, we can’t thank you enough. Our mission isn’t changing, it's growing—and we’re excited to bring you along on our journey to inspire people through purposeful design.