The core mission of this unique collective is to empower and elevate the people they employ at every level. A monitored member of the World Fair Trade Organization, this group provides a sustainable income for 120 people, 50% of whom are women. Staff members who are interested in going to school get time off to do so, and employees receive pensions, paid vacation, maternity leave and medical coverage—all practically unheard of for similar employment opportunities in Ethiopia.
Your towel is not just environmentally friendly and luxurious. It has been crafted from the principles that all people are valuable, and all trade must be fair. This is more than just a towel. It’s a social statement – and an example of everything our world can be.